Informasjon om kunder/pasienter innen «sensitive kategorier» kan ikke deles med Google for å optimalisere konverteringer i Google Ads.
Dette er oversiktene fra Google:
Restrictions on measurement in sensitive categories
Transactions related to sensitive categories can’t be used for measurement in enhanced conversions, store sales, or store sales (direct upload).
Sensitive categories include:
- Interest or participation in adult activities such as gambling, sexual encounter dating, sexualized theme dating, sexual entertainment, pornography
- Sexual behavior or orientation
- Racial or ethnic information
- Political affiliation
- Trade union membership or affiliation, such as trade union membership purchases
- Religion or religious belief, such as people’s affirmative information on religion or religious beliefs
- Negative financial status or situation, such as information indicating that a user has a low credit rating or high debt load
- Health or medical information, such as purchases of medical services, prescription drugs or medical devices
- Status as a child under 13
- The commission or alleged commission of any crime, such as information indicating that a user has a criminal record
- Divorce or marital separation, such as transactions related to divorce counseling
- Any other products prohibited by the Google Ads policies
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